I’ll be as up front and honest as I possibly can be, I am organising an event on Wednesday for people interested in starting their own business (please come along!), but it got me thinking about hosting events.
In an ideal world, you’d listen to your target audience, hold a focus group or two and come [...]
Archive for the Editorial Category
Events, dear boy, events… - Posted December 14, 2009
People do business with people - Posted November 27, 2009
I don’t feel that old, but I have actually been working for about 15 years and the one thing that has struck me during this time, and it isn’t rocket science, is that people do business with people. I have been duped before. I have been seduced by big brand names, great concepts and fantastic [...]
